Action Planning Progress

Risk Assessment

Scene Sections

This picture shows how I have linked the structure of the song lyrics to the scenes of my story board.

Music Video Story Board

Music Theorists

How does the music industry operate?

David Gauntlett Web 2.0 and the Democratisation of the Music Industry

What role has David Gauntlett Web 2.0 played in the democratisation of the music industry? How could this be applied to your product?

David Gauntlett’s theory of ‘Making is Connecting’ suggests that there are many more benefits when people work collaboratively in making something, than if they were working individually. He says that “Web 2.0 describes a particular ethos and approach.” This can be seen as a culture shift. His theory suggests that collaborative media creates more social good, and the tools used in this process of working together are intrinsic to social relationships. David Gauntlett’s theory of ‘Making is Connecting’ is done in three ways:

1.      Connecting things together such as ideas or materials in order to make something new.

2.      Acts of creativity involve a social dimension and connect us with other people.

3.      Making and sharing increases our engagement and connection with our social and physical environments.

“Web 2.0 is like a collective allotment. Instead of individuals tending to their own gardens, they come together to work collaboratively in a shared place.” This statement suggests that people connecting together through the web and social media facilitates uprising and benefits everybody. David Gauntlett’s theory also supports Dan Gilmoor’s theory of We Media.

Social media plays a massive influence on the music industry. More and more individuals are being discovered on sites such as YouTube. An example of this would be Justin Bieber. He was a normal teenage boy who uploaded videos of himself singing. He soon then got signed with a record company because they came across his talent. This supports David Gauntlett’s theory because it means that anyone can have the chance of becoming an international music icon. However, now more and more people think they can be discovered on YouTube, this could mean that they actually have less of a chance. This supports my music video product because it again, suggests the idea that every day normal people have a chance of influencing the music industry. By making music videos and music artists seem more normal, this means that more audiences will be able to relate to them. It also means that music artists will seem less institutionalised by big brands. Music artists who are branded fall more into the ideas of traditional media and Marxism, where people with money and power are in control of the mass population at the bottom.

Uses and Gratifications Theory

Textual Analysis Research

How are Music Videos Regulated and Censored?

The 1975 "Girls" - Synopsis

Legal Obligations

This image shows that I have requested permission to use this piece of music regarding copyright and legal obligations.

Lyric Analysis - The 1975 "Girls"

Change of Song Choice

I have decided to change my song choice from Rudimental ft. Becky Hill - "Powerless" to The 1975 - "Girls". This is because I feel that this song has more of a clear narrative and it will be easier for me to create a storyline demonstrated in my music video. The lyrics are simpler and gives more examples of events in the song, this is easier for me to interpret and create my own version of the story in my music video.

Narrative Research

Song Choice and Narrative Changes

Mind Map created by Zoe McGhee with GoConqr

Music Narratives

Mind Map created by 29046 with GoConqr

Music Genre Research

Mind Map created by 29046 with GoConqr

Andrew Goodwin's theory - Research

Action Planning Progress

Music Video Insiprations

This music video "Blank Space" by Taylor Swift has inspired my ideas for my project.
It is filmed at a romantic country manor house and a lot of the scenes are outside.
Only two characters are featured throughout and the narrative is clear about their relationship.
The storyline in the video supports the lyrics behind the song.
I have decided to experiment on my own ideas from the key aspects analysed from this music video and translate them into my own music video.

Action planning progress

Action planning progress

Synopsis

MUSIC VIDEO SYNOPSIS

My music video will show two characters, one female and one male and the progression of their relationship. 

It will be outside a romantic manor house where they are both attending a social event but do not know that the other is going to be there. 

The music video will show that their relationship seems that it is coming to an end but the flashbacks that they both endure will show their unconditional love for each other. 

The music video will give the audience a sense of sadness at the start but will progressively end with the audience feeling happy by seeing that their relationship will successfully continue.

Legal Obligations

Lyric Analysis

Permission to film at Hothorpe Hall

These emails show that I have permission to film at Hothorpe Hall.

Main Action Plan

Location Research - Hothorpe Hall

A2 - G325: Music Brief

"The purpose of this unit is 
firstly to assess candidates’ ability to plan and construct media products using appropriate technical and creative skills (AO3);
 secondly to assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created (AO2); 
and finally to assess candidates’ ability to undertake, apply and present appropriate research (AO4). 
The unit requires candidates to engage with contemporary media technologies, giving them the opportunity to develop their own skills in these technologies. It also enables them to develop the skills of presentation that are required for further study at higher levels and in the workplace." 

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;
• 
  
• a cover for its release as part of a digipak (CD/DVD package);
• 
  
• a magazine advertisement for the digipak (CD/DVD package).

All music must be from un-copyrighted sources