Above shows what our target audience prefer in terms of font preference. The font will show on the music video and both ancillary tasks as our signature font. The image above shows that 4 out of 7 people prefer the 'Century Gothic' font over the other choices. When we asked them why people said comments such as :
"The second font goes best with the music video itself because it's very simplistic, just like the video. This font looks quite artistic but in a simple way and best represents what the video is about."
"The second font looks like what young people would use most."
"This font really represents The 1975 as a brand. They use a very similar font."
Therefore, we thought that this font would be best suited for our music video and ancillary tasks because it meets the needs and expectations of our target audience.
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